Custom builds

Anyone can screw parts into a case.

What you're actually paying for is everything you can't see in the product photo — how the cables are routed, how the airflow works, and whether the next person to open it can service the thing without unpicking the lot. Over a thousand gaming machines through this workshop across 18 years, and the standard hasn't moved.

Talk about a build What goes into one

Every Cable Path Gets Its Own Colour

Cables are layered and routed properly, then zip-tied by colour — a different colour for each cable path and component group.

That isn't decoration. Two years from now, when a power supply needs replacing, whoever opens the case can see at a glance which cables belong to it and pull only those. Power, ARGB, fan headers, front-panel and USB never get bundled together, so changing one part doesn't mean unpicking the whole machine.

It costs us time on the bench and saves you money every time the machine is opened afterwards — including if someone else opens it.

Kept Separate, Always

Power cables
ARGB lighting
Fan headers
Front panel
USB and case cables

Each runs its own path with its own tie colour, so a single component can be traced and removed without touching the others.

What Goes Into Every Machine

Regardless of budget. The difference between a build and an assembly is entirely in this list.

Colour-coded Cable Paths

Cables are layered and routed, then zip-tied by colour — one colour per cable path and component group. Replace a power supply two years from now and you can see exactly which cables are its own and pull only those.

Behind the tray of a finished machine. Blue for one path, turquoise for another.

Power, ARGB, fan headers, front-panel and USB are never bundled together.

Laser-engraved Plates

High-end builds get an engraved plate, cut on our own laser engraver in store. Not a sticker pretending to be one.

Every high-end build gets its own name and job number. This one is "Umbreon".

Diorama Builds

Themed scenes built into the case itself. Almost nobody else will take this on — it's slow, fiddly work, and it's some of the most fun we have.

From the "Zen" build — a Japanese garden on the floor of the case.

Labelled Where It Matters

Custom stickers marking the ports you should actually be plugging into, so the machine still works properly after it's been moved.

See the guide on why the monitor goes in the graphics card, not the motherboard.

Tested Under Load

Every machine is run under sustained load before it leaves, not just powered on to see if it POSTs and then boxed.

A 4090 held at 100% and 53°C. If it's going to fall over, we'd rather it did it here.

Built by Someone Trained To

Every machine is built to one standard, by someone signed off to hit it. Both stores train their own builders in-house, and nobody touches a customer build until they can do it consistently — which is why they all look the same regardless of who assembled it.

The standard doesn't move depending on who's on the bench.

Recent Builds

Newest first. The proof is easier to look at than to describe.

Black Hard-Line Build with a Status Panel

A blacked-out tower with a GIGABYTE GeForce RTX card, Saturn-branded RGB fans throughout, and a small in-case display reporting live stats.

Specification & what went into it

Specification

GIGABYTE GeForce RTX graphics card
Antec AIO cooler
Saturn RGB fans, front, top and bottom
Small in-case status display

What went into it

Cabling routed and tied off behind the tray before the panel ever goes back on
Colour-matched purple-and-blue lighting profile across every fan
Run through a burn-in test on the bench before it leaves — the monitor in one shot is mid-benchmark

Black Crystal Case, Lightning Strip

An angular glass showcase case with a lightning-bolt RGB strip down the front corner, an ASUS PRIME cooler and a GIGABYTE GeForce RTX card.

Specification & what went into it

Specification

GIGABYTE GeForce RTX graphics card
ASUS PRIME liquid cooler
Wrap-around glass with a lightning RGB corner strip

Pink Build, Nine Fans, White Sleeving

A pink case with nine RGB fans running the full rainbow, a GIGABYTE AERO GeForce RTX card and white-sleeved cabling throughout.

Specification & what went into it

Specification

GIGABYTE AERO GeForce RTX graphics card
Cougar CPU cooler
Nine RGB fans, full rainbow profile
White-sleeved cabling

What went into it

White sleeving used throughout rather than just on the visible runs
Nine fans run as one synced rainbow profile, not nine independent zones fighting each other
Pink case chosen and colour-matched on purpose, not a stock colour worked around

Black and Timber, Eight Fans

A black glass case with a real timber-slat edge, an Antec liquid cooler and an MSI GeForce RTX card — eight fans on one profile.

Specification & what went into it

Specification

MSI GeForce RTX graphics card
Antec liquid cooler
Eight RGB fans, synced
Timber-trim case edge

White Garden, Pink Loop

The Zen build's successor — a white case with a Japanese garden in the lower chamber, torii gate and stacked stones under bamboo, and a white-sleeved loop above. The side panel is timber slats.

Specification & what went into it

Specification

MSI GeForce RTX graphics card on an MSI board
Cougar liquid cooler, white-sleeved loop
Timber-slat side panel
Colour-shifting lighting — pink to violet

What went into it

A real diorama: artificial turf, bamboo, a torii gate and stacked river stones, built into the lower chamber
The garden is lit by the same RGB profile as the loop, so the whole scene changes colour together

Planted Build with a Holographic Display

A second holographic-fan showcase, this one planted with moss and foliage rather than built into a garden scene. The animation cycles on its own — a leopard, a flower, a hummingbird all turned up in the same shoot.

Specification & what went into it

Specification

Gigabyte graphics card
RGB memory
White case chosen to let the green lighting and foliage read clearly
Persistence-of-vision holographic fan, same as the other showcase build

What went into it

A real holographic fan mounted in the lower chamber, cycling through several animations rather than showing one fixed image
Foliage packed around the chamber without blocking airflow
Green lighting matched to the planting rather than a generic RGB cycle
Finished with our own branded plate on the case, not a sticker

"Zen" — Japanese Garden Diorama

A miniature Japanese garden built into the floor of the case: turf, bamboo, a torii gate and stacked river stones, under a white-sleeved cooling loop.

Specification & what went into it

Specification

MSI PRO B760 motherboard
GeForce RTX graphics
KLEVV RGB memory
White-sleeved 360mm liquid cooler

What went into it

Scene built into the case floor — turf, bamboo, torii gate, stacked stones
Cabling routed underneath and behind the scene so nothing crosses it
Colour-matched white fans, tubing and sleeving throughout
Engraved "ZEN" plate on the rear fan

The Build with the Holographic Display

A showcase build with a genuine holographic fan mounted inside the case — a spinning LED blade that draws a floating 3D image in mid-air, not a screen or a projection.

Specification & what went into it

Specification

Gigabyte graphics card and motherboard
MSI-branded pump/AIO with an on-cooler readout
RGB memory
Persistence-of-vision holographic fan display

What went into it

A real holographic fan — the spinning blade itself draws the image, using the same trick as a persistence-of-vision poi toy, not a hidden screen
Several animations cycle through it — a firework burst, a bottle with sparkles, a lightning bolt
Case chosen specifically to show the effect off through the front glass

Planted Build in Pink

A pink case filled with foliage and a winged display showing live system stats — proof that a diorama build does not need a flagship parts list.

Specification & what went into it

What went into it

Foliage arranged around the components without blocking airflow paths
Winged stat display mounted at the front, reporting processor and memory use
Colour-matched pink case and lighting

"SSG Goku" — Figure Diorama Build

A white showcase tower with a lit figure mounted in the lower chamber, an in-case sensor display, and a triple side radiator.

Specification & what went into it

Specification

AMD Ryzen 9 (7000 series)
GeForce RTX Aero graphics
Corsair Vengeance RGB memory
Triple 120mm side radiator, white throughout

What went into it

Figure mounted on a lit base in the lower chamber, wired into the case lighting
In-case display showing live temperatures and load
Engraved plate on the rear panel naming the build and its job number

Two Screens, a Hard-Piped Graphics Card, and a Lot of Chrome

The most involved machine we have built. A dual-chamber showcase case with a hard-line loop running through both the processor and the graphics card, a full-height display behind the front glass and a second sensor panel inside the chamber.

Specification & what went into it

Specification

Intel Core i9-12900K
GeForce RTX 4090
Custom hard-line loop, CPU and graphics card
Distribution plate instead of a tube reservoir
Two built-in displays

What went into it

The graphics card is hard-piped into the loop, not just the processor — a great deal harder, and the reason the front chamber looks the way it does
A full-height screen behind the front glass, running whatever the owner wants on it
A second panel inside the chamber reporting processor, graphics, storage and network live
Distribution plate rather than a tube reservoir — fewer runs, cleaner front chamber
Chrome compression fittings throughout, with a watch movement set into one of them
Colour-matched white blocks, fans and sleeving

"Rick and Morty" Portal Build

A themed build with a glowing portal ring and a Rick figure mounted inside the case, on a case printed with the Rick and Morty logo.

Specification & what went into it

Specification

ASUS graphics card
RGB memory
CV750 case with printed Rick and Morty branding

What went into it

A lit portal-ring prop mounted inside the case, colour-cycling like the show's effect
Rick figure mounted beside it, wired into the case lighting rather than sitting loose
Branding printed on the case itself, not a sticker

Eight Cards on a Rack — the Mining Rig Era

An open-frame crypto mining rig from the 2018 boom — eight graphics cards, riser cables, one very serious power supply

Specification & what went into it

Specification

Eight ASUS graphics cards on PCIe risers
Open-frame rack with a bank of blue LED fans
1050W 80 Plus Gold power supply

What went into it

Built and burn-in tested in the workshop, like everything else
From the era when we were building these week in, week out

White Hard-Line Water-Cooled Build

Custom hard-line loop, bent and fitted in house. Gigabyte Vision G, MSI graphics, Corsair case and radiator, colour-matched white throughout.

Specification & what went into it

Specification

Gigabyte Z490 Vision G
MSI graphics card
Custom hard-line water cooling loop
Corsair case with top-mounted radiator
Colour-matched white fittings and fans

What went into it

Hard-line tubing bent and cut to fit — no soft tube shortcuts
Ed's PCs branded reservoir plate
Colour-matched white blocks, fittings and fans
Cable runs kept clear of the loop for serviceability

White-on-black Sleeved Build

A white case behind smoked glass, with every power cable individually sleeved in white and looped rather than bundled — the tidy build, done without a custom loop.

Specification & what went into it

Specification

ASUS ROG motherboard
MSI GeForce RTX graphics
Corsair liquid cooler with white sleeved tubing
RGB memory across all four slots
Corsair RGB fans, front intake and rear exhaust

What went into it

Individually sleeved white power cables, looped and dressed rather than cable-tied out of sight
White components chosen to read against the smoked glass instead of disappearing into it
Lighting matched across cooler, memory, graphics card and every fan

Gunmetal Showcase Build

The dark counterpart to the white builds — a gunmetal Cooler Master case with a triple-fan Aorus card, lit rather than colour-matched.

Specification & what went into it

Specification

Cooler Master case with mesh side column
Cooler Master liquid cooler
AORUS triple-fan graphics card
RGB front fans

What went into it

Cabling routed behind the tray and out of the window entirely, which a dark build shows up faster than a light one
Graphics card braced against sag
Lighting kept to the front column and the components, so the case itself stays dark

More going up as we photograph them properly.

Why We're Like This About It

Having a computer shop is the only thing I ever wanted to do. That's not a marketing line — it's why the cable routing gets the time it gets, and why nobody here builds a customer machine until they've been trained properly and signed off.

You can buy a cheaper machine online. You'll also get one that was assembled by someone paid per unit, with every cable bundled into one bunch behind the motherboard tray, and no way to service it without starting from scratch.

— Brett, Ed's PCs Victoria Point

Thinking about a build?

Tell us what you play and what you've got to spend. We'll tell you honestly where the money is best going — including when an upgrade beats a new machine.

07 3820 9000 07 3824 8867