Custom builds

Anyone can screw parts into a case.

What you're actually paying for is everything you can't see in the product photo — how the cables are routed, how the airflow works, and whether the next person to open it can service the thing without unpicking the lot. Over a thousand gaming machines through this workshop across 18 years, and the standard hasn't moved.

Talk about a build What goes into one

Every cable path gets its own colour

Cables are layered and routed properly, then zip-tied by colour — a different colour for each cable path and component group.

That isn't decoration. Two years from now, when a power supply needs replacing, whoever opens the case can see at a glance which cables belong to it and pull only those. Power, ARGB, fan headers, front-panel and USB never get bundled together, so changing one part doesn't mean unpicking the whole machine.

It costs us time on the bench and saves you money every time the machine is opened afterwards — including if someone else opens it.

Kept separate, always

Power cables
ARGB lighting
Fan headers
Front panel
USB and case cables

Each runs its own path with its own tie colour, so a single component can be traced and removed without touching the others.

What goes into every machine

Regardless of budget. The difference between a build and an assembly is entirely in this list.

Before

After

Colour-coded cable paths

Cables are layered and routed, then zip-tied by colour — one colour per cable path and component group. Replace a power supply two years from now and you can see exactly which cables are its own and pull only those.

Every build starts as a tangle. Colour-coded routing is the difference between that and the tray on the right.

Power, ARGB, fan headers, front-panel and USB are never bundled together.

Laser-engraved plates

High-end builds get an engraved plate, cut on our own laser engraver in store. Not a sticker pretending to be one.

Every high-end build gets its own name and job number. This one is "Umbreon".

Diorama builds

Themed scenes built into the case itself. Almost nobody else will take this on — it's slow, fiddly work, and it's some of the most fun we have.

From the "Zen" build — a Japanese garden on the floor of the case.

Labelled where it matters

Custom stickers marking the ports you should actually be plugging into, so the machine still works properly after it's been moved.

See the guide on why the monitor goes in the graphics card, not the motherboard.

Tested under load

Every machine is run under sustained load before it leaves, not just powered on to see if it POSTs and then boxed.

A 4090 held at 100% and 53°C. If it's going to fall over, we'd rather it did it here.

Built by someone trained to

Either Brett or someone he's trained and signed off. Nobody builds a customer machine here until they've been taught the standard — which is why they all look the same regardless of who assembled it.

The standard doesn't move depending on who's on the bench.

Recent builds

The proof is easier to look at than to describe.

White hard-line water-cooled build

Custom hard-line loop, bent and fitted in house. Gigabyte Vision G, MSI graphics, Corsair case and radiator, colour-matched white throughout.

The full loop. Every run is bent to fit rather than routed with flexible tube.

CPU block and memory. Reservoir plate is ours.

Same machine under different lighting.

Finished, on the bench. Badge on the front panel, plate on the reservoir.

The same machine again, on a different lighting profile. The loop doesn’t change; everything around it does.

Specification

Gigabyte Z490 Vision G
MSI graphics card
Custom hard-line water cooling loop
Corsair case with top-mounted radiator
Colour-matched white fittings and fans

What went into it

Hard-line tubing bent and cut to fit — no soft tube shortcuts
Ed's PCs branded reservoir plate
Colour-matched white blocks, fittings and fans
Cable runs kept clear of the loop for serviceability

"Zen" — Japanese garden diorama

A miniature Japanese garden built into the floor of the case: turf, bamboo, a torii gate and stacked river stones, under a white-sleeved cooling loop.

The whole scene, lit. The garden sits on the floor of the case, under the graphics card.

Stacked stones and the torii gate. The stones are real, and each one was placed by hand.

Bamboo screens the rear fan. The engraved plate behind it names the build.

Specification

MSI PRO B760 motherboard
GeForce RTX graphics
KLEVV RGB memory
White-sleeved 360mm liquid cooler

What went into it

Scene built into the case floor — turf, bamboo, torii gate, stacked stones
Cabling routed underneath and behind the scene so nothing crosses it
Colour-matched white fans, tubing and sleeving throughout
Engraved "ZEN" plate on the rear fan

"SSG Goku" — figure diorama build

A white showcase tower with a lit figure mounted in the lower chamber, an in-case sensor display, and a triple side radiator.

Finished, on the bench. The display in the top corner is showing live temps under load.

The base is lit from inside and wired into the machine, not battery powered.

Every high-end build gets one of these, cut on our own laser engraver.

Specification

AMD Ryzen 9 (7000 series)
GeForce RTX Aero graphics
Corsair Vengeance RGB memory
Triple 120mm side radiator, white throughout

What went into it

Figure mounted on a lit base in the lower chamber, wired into the case lighting
In-case display showing live temperatures and load
Engraved plate on the rear panel naming the build and its job number

Two screens, a hard-piped graphics card, and a lot of chrome

The most involved machine we have built. A dual-chamber showcase case with a hard-line loop running through both the processor and the graphics card, a full-height display behind the front glass and a second sensor panel inside the chamber.

The whole machine. The tall panel on the left is a screen, not a printed side panel.

Hard tube runs to the graphics card as well as the processor. That is the hard part.

Every run is bent and cut to fit. There are no flexible-tube shortcuts anywhere in this loop.

Same machine, different lighting profile.

The second display. Pump speed, temperatures, power draw — everything the machine is doing, without opening anything. The watch movement set into the fitting below it was the owner’s idea.

The lower chamber, with the distribution plate feeding the whole loop.

The front screen runs whatever you like — this is one of the built-in scenes.

Lighting follows the screen. Change one and the whole machine changes with it.

Chrome fittings, blue coolant, and not a cable in sight from the front.

On the bench where it was built. Every machine on this page was assembled in the Victoria Point workshop.

Specification

Intel Core i9-12900K
GeForce RTX 4090
Custom hard-line loop, CPU and graphics card
Distribution plate instead of a tube reservoir
Two built-in displays

What went into it

The graphics card is hard-piped into the loop, not just the processor — a great deal harder, and the reason the front chamber looks the way it does
A full-height screen behind the front glass, running whatever the owner wants on it
A second panel inside the chamber reporting processor, graphics, storage and network live
Distribution plate rather than a tube reservoir — fewer runs, cleaner front chamber
Chrome compression fittings throughout, with a watch movement set into one of them
Colour-matched white blocks, fans and sleeving

Planted build in pink

A pink case filled with foliage and a winged display showing live system stats — proof that a diorama build does not need a flagship parts list.

The display is reporting the machine’s own processor and memory use, live.

What went into it

Foliage arranged around the components without blocking airflow paths
Winged stat display mounted at the front, reporting processor and memory use
Colour-matched pink case and lighting

White-on-black sleeved build

A white case behind smoked glass, with every power cable individually sleeved in white and looped rather than bundled — the tidy build, done without a custom loop.

The reason for the sleeving: it is the first thing you see through the glass, so it gets treated as a visible part.

Front intake pair, lit to match the rest of the machine.

Specification

ASUS ROG motherboard
MSI GeForce RTX graphics
Corsair liquid cooler with white sleeved tubing
RGB memory across all four slots
Corsair RGB fans, front intake and rear exhaust

What went into it

Individually sleeved white power cables, looped and dressed rather than cable-tied out of sight
White components chosen to read against the smoked glass instead of disappearing into it
Lighting matched across cooler, memory, graphics card and every fan

Gunmetal showcase build

The dark counterpart to the white builds — a gunmetal Cooler Master case with a triple-fan Aorus card, lit rather than colour-matched.

Not every build is white. The same standards apply — they are just harder to photograph.

Specification

Cooler Master case with mesh side column
Cooler Master liquid cooler
AORUS triple-fan graphics card
RGB front fans

What went into it

Cabling routed behind the tray and out of the window entirely, which a dark build shows up faster than a light one
Graphics card braced against sag
Lighting kept to the front column and the components, so the case itself stays dark

The build with the holographic display

A showcase build with a genuine holographic fan mounted inside the case — a spinning LED blade that draws a floating 3D image in mid-air, not a screen or a projection.

This is not a screen or a video overlay. The fan blade itself is drawing the image — the same trick a persistence-of-vision poi toy uses, built into a PC.

Specification

Gigabyte graphics card and motherboard
MSI-branded pump/AIO with an on-cooler readout
RGB memory
Persistence-of-vision holographic fan display

What went into it

A real holographic fan — the spinning blade itself draws the image, using the same trick as a persistence-of-vision poi toy, not a hidden screen
Several animations cycle through it — a firework burst, a bottle with sparkles, a lightning bolt
Case chosen specifically to show the effect off through the front glass

"Rick and Morty" portal build

A themed build with a glowing portal ring and a Rick figure mounted inside the case, on a case printed with the Rick and Morty logo.

The portal ring cycles colour on its own. Themed builds like this one are exactly the kind of job most shops won't take on.

Specification

ASUS graphics card
RGB memory
CV750 case with printed Rick and Morty branding

What went into it

A lit portal-ring prop mounted inside the case, colour-cycling like the show's effect
Rick figure mounted beside it, wired into the case lighting rather than sitting loose
Branding printed on the case itself, not a sticker

Planted build with a holographic display

A second holographic-fan showcase, this one planted with moss and foliage rather than built into a garden scene. The animation cycles on its own — a leopard, a flower, a hummingbird all turned up in the same shoot.

The "Zen" build on this page is not a one-off, and neither is the holographic fan — this case cycled through a leopard, a flower and a hummingbird over one afternoon.

One of several animations the fan cycles through on its own.

Same build, a different animation — and our own plate on the case rather than a sticker.

Behind the tray. The same colour-coded routing standard, on every machine, including this one.

Specification

Gigabyte graphics card
RGB memory
White case chosen to let the green lighting and foliage read clearly
Persistence-of-vision holographic fan, same as the other showcase build

What went into it

A real holographic fan mounted in the lower chamber, cycling through several animations rather than showing one fixed image
Foliage packed around the chamber without blocking airflow
Green lighting matched to the planting rather than a generic RGB cycle
Finished with our own branded plate on the case, not a sticker

More going up as we photograph them properly.

Why we're like this about it

Having a computer shop is the only thing I ever wanted to do. That's not a marketing line — it's why the cable routing gets the time it gets, and why nobody here builds a customer machine until they've been trained properly and signed off.

You can buy a cheaper machine online. You'll also get one that was assembled by someone paid per unit, with every cable bundled into one bunch behind the motherboard tray, and no way to service it without starting from scratch.

— Brett, Ed's PCs Victoria Point

Thinking about a build?

Tell us what you play and what you've got to spend. We'll tell you honestly where the money is best going — including when an upgrade beats a new machine.

07 3820 9000 07 3824 8867